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Marketing Operations News

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Welcome to the March edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

 

Let others know what is working! If you have a learning or success to share with the community connect with us.

 

Discover the benefits of LinkedIn message ads and click-to-message ads at the next open office session

 

Join us for our next Marketing Operations Open Office Hours session where we will present Benefits of LinkedIn Message ads and Click-to-Message ads. Join your fellow marketers on Wednesday, April 02 where we will:

  • Showcase: Benefits of LinkedIn Message ads and Click-to-Message ads
  • Ask a question - Pre-submit your questions here or ask during the call. 
  • Discuss how to best leverage our systems/process for effective marketing. 

 

Plan to attend the next Open Office Hours on April 02 @ 9am EST. Register here to receive the monthly invite.


Check out the latest updates to the Marketing Insights Hub

Thank you all for sharing your valuable feedback! Your insights play a critical role in ensuring our continuous improvement and delivering the best outcomes. We're thrilled to share that Sprint 1 improvements were successfully launched in March.

This sprint delivered a total of ~32 enhancements featuring:

  • New metrics identified in the marketing attribution workshop.
  • New modules for discovery.
  • New fields/dimensions to sharpen analysis.
  • New filters to refine your views.

 

Plus, we’ve introduced 2 entirely new pages designed to help marketers in effortlessly filtering and presenting the familiar, standardized format of the brick wall slide to show MQL progression and a second page providing clear visibility into the previous year MQLs converting to SQLs that are expected to close this year and in the future. For more details on these updates, review our Sprint Release Notes.

  

With this release, we’re also providing a suite of support resources to help you make the most of these changes. We greatly value your contributions and encourage you to continue providing feedback through our report request form.


Optimize your content strategy for SEO with IQVIA.com Search Dashboard

Just a reminder to leverage the IQVIA.com Search Dashboard. This dashboard enables our content owners and marketers to quickly monitor the search performance of their content, see which keywords are driving traffic, and help identify any problems.

 

 

Introducing the Featured Blogs module for IQVIA.com


We’re excited to introduce the new Featured Blogs module. Prominently showcase up to 5 of your latest or most popular blogs to boost visibility and engagement. Consider using this module on your solution pages to highlight key blogs related to your offerings.

 

 

You can check out the Feature Blogs module in our Module Gallery and it's available as a build-your-own template in the Webpage Module Template Deck.


2025 LinkedIn advertising benchmarks: key metrics for success

LinkedIn benchmarking offers several benefits for marketing teams, helping them measure and improve their performance:

 

  1. Performance Measurement: LinkedIn benchmarks allow marketing teams to measure their performance against industry standards and competitors. This helps identify areas where they excel and areas needing improvement.
  2. Strategic Insights: By tracking metrics like engagement rates, conversion rates, and audience growth, marketing teams can gain valuable insights into what strategies are working and what needs adjustment.
  3. Enhanced ROI: Understanding LinkedIn benchmarks can help optimize campaigns for better results, leading to higher conversion rates and lower costs per acquisition.
  4. Content Optimization: Benchmarks provide guidance on the type and frequency of content that resonates with the audience, helping teams create more effective and engaging posts.
  5. Competitive Analysis: External benchmarking allows teams to compare their performance with competitors, helping them stay ahead in the market.
    Data-Driven Decisions: With accurate metrics, marketing teams can make informed decisions, improving overall marketing effectiveness and driving traffic.

By leveraging LinkedIn benchmarks, marketers can craft smarter, data-driven strategies that enhance social media presence and achieve better results. For further information on paid strategies or current requests, reach out to Sandeep Kamboj.


Best practices: PowerBI tips and tricks

In the March Marketing Operations Open Office Hours, Srujana Pavuluri presented PowerBI tips and tricks – Marketing performance Hub. If you missed the call and are interested in learning more, please review the presentation, covering:

  • Executive Overview
  • General tips on performance hub
  • Self-serve training

The presentation for the presented PowerBI tips and tricks – Marketing performance Hub can be found here and a recording of the session can be accessed here.

 


Congratulations to the winners of the 2024 Lean Award

Five IQVIANs have been selected for impactful and outstanding contributions made this past year to IQVIA’s operations and continuous improvement culture. The winners — Andrea Jonker, Laura Wurzer, Nancy Guo, Shelley Nobile and Xi Gong — have received the 2024 Extra LEAN Award as recognition for performing outstanding Lean contributions above and beyond their day job!

 

All five embody the LEAN mindset and IQVIA thanks them for their commitment to continuously improve our organization by delivering exceptional value while minimizing waste.

 

For more information on these winners and the awards, read the article on Go IQ.
 


Useful Links


Below you will find several links for Marketing Automation tools, resources, and reports:

Don’t forget to join the Marketing Operations office hours on the first Wednesday of the month at 9 am EST if you have any questions! The next session is April 2. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.


You receive this newsletter because you are a member of Global Marketing and Communications distribution list, or you signed up via the Marketing Operations Toolbox.

Previous editions of the newsletter are found here on the Marketing Operations Toolbox.

Confidential – For Internal Use Only

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